Activation Features

Comprehensive
Activation refers to the secure process of enabling a smart-tag-equipped item to authenticate positively when verified by consumers using the Genuiniti App.
Genuiniti’s activation process is comprehensive. Unlike other systems where activations are as simple as setting a flag in a database, Genuiniti’s process comprises countless steps taken throughout the Genuiniti ecosystem. These steps are irreversible, secure, and clone resistant.
Genuiniti’s activation process is comprehensive.
Genuiniti protects brands from outsiders and rogue insiders by geofencing activations.
Geofenced
Genuiniti protects brands from outsiders and rogue insiders by geofencing activations. As a result, activations only succeed if they take place within the geographical perimeter of the brand’s authorized facility. All activations are logged and are auditable at a brand’s request.
Guaranteed Distinct
Unlike scratch and QR codes in which activating a single serial number can automatically activate many cloned stickers bearing the same serial number, Genuiniti’s comprehensive activation process guarantees that each smart tag is programmed to be cryptographically unique at the moment of activation.
Genuiniti’s comprehensive activation process guarantees that each smart tag is altered to be cryptographically unique at the moment of activation
Genuiniti’s comprehensive activation process guarantees that each smart tag is cryptographically unique at the moment of activation
High-Speed
Genuiniti’s comprehensive activations are complex and computing-intensive. Despite this, they happen at high speed. In app version 1.2, an iPhone can easily activate 2,400 product units per hour. Click on the video thumbnail on the left to watch a product unit activation video from a client’s facility.
Single Tap
Genuiniti’s activation user interface is so simple that it requires no training. Once logged in, a single tap on a product initiates the continuous activation mode. Bringing the device close to the packaging activates it. An audio and visual confirmation indicates completion.
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Physically Invisible
Unlike QR codes, scratch codes, and holographic stickers equipping packaging with Genuiniti’s smart tags or activating them can be done without altering a product or its packaging’s appearance. Brands retain control of their design while being protected.