Feature Comparison

Easy Bulk Reproduction

Anyone can copy using 50-year-old technology (aka Photocopier) the scratchable alphanumeric or QR codes you use for product authenticity verification. Your packaging printing company or any third-party printer anywhere on earth can also easily print and sell them in bulk to counterfeiters.

Genuiniti uses secure wireless semiconductor tags that are highly resistant to cloning and further secured at the moment of activation. As a result, reproducing them in bulk is impractical even for the most sophisticated counterfeiters.

Unlike scratch codes, Genuiniti's smart tags are impractical to reproduce in bulk.

Genuiniti's guaranteed distinct activations ensure that each tag is unique across the world at the time of activation

Activating Fakes With Originals

When scratchable alphanumeric and QR codes are activated, all their counterfeit copies activate along with the originals. When consumers verify product authenticity, counterfeits that come to market before the original appear authentic. Authentics arriving in the market later appear fake.

Genuiniti guarantees distinct activations. It means that it ensures the worldwide uniqueness of each smart tag upon activation. As such, no possibility exists of automatically activating fakes along with the originals.

Rogue Website Attacks

Scratch code-based verification systems use websites for verification. With QR codes, scanning the code takes the user directly to the brand's website, the code gets entered automatically, and the user sees verification results. With alphanumeric codes, the user visits the website listed on the packaging, types the code, and views the verification results.

With basic skills, a counterfeiter can make an identical rogue website at a similar but different URL and print QR codes that take users directly to it. For alphanumeric codes, the rogue URL gets printed on the fake packaging. Most unsuspecting consumers are deceived and never know that the website they visit and the results shown are from the counterfeiter, not the brand. Genuiniti is immune to such attacks.

Genuiniti comprehensive activations ensure that it is not susceptible to rogue website attacks common in scratch code-based product authenticity verification.

Genuiniti automatically detects and blocks copies and is thus far superior than scratch code-based systems that are unable to track cloning.

Unable to Track Clones

In scratch code-based systems, whether a QR or alphanumeric code was copied once or 50 times, there exists no way to detect how many such copies exist. It's a challenge since a counterfeit that reaches the market before the original can make the original appear fake.

Although highly resistant to cloning, with very sophisticated attackers, it might be possible in a rare case to clone a wireless microchip. Genuiniti goes a step ahead by employing advanced artificial intelligence for automatically detecting and blocking any clones that might exist.

Promotes Illegal Reuse

Many scratch code-based verification systems track and share the number of times a code gets successfully verified. Most consumers ignore this detail and accept any valid code as proof of authenticity. Consequently, counterfeiters successfully sell fakes in reused or cloned packaging bearing valid codes that are perceived authentic irrespective of the number of times they get verified.

Genuiniti uses advances in artificial intelligence to detect and block such packaging reuse and always gives consumers a definitive "Authentic" or "Fake" response.

Genuiniti’s use of advanced artificial intelligence lets it automatically detect and block unauthorized reuse or cloning of authentic packaging.

Genuiniti lets everyone in the supply chain - including consumers - verify product authenticity before they buy the product. This stops fakes from reaching consumers.

Can't Verify Before Buying

In scratch code-based systems, QR and alphanumeric codes are verifiable only after being unsealed and scratched. Therefore, to verify authenticity, consumers must purchase the product. If the verification reveals that the item is fake, it's usually too late to do anything.

Genuiniti lets consumers and others in the supply chain verify product authenticity wirelessly; without unsealing the product. As such, every hop in the supply chain, including the point of purchase, prevents fakes from reaching the consumer.

Nothing to Stop Insiders

Many counterfeiters work with unscrupulous insiders with intimate knowledge and access to a brand's anti-counterfeiting systems. With scratch codes, QR and alphanumeric code stickers can be easily stolen or reproduced in bulk before activation. Thereupon, unscrupulous insiders activate them as no safeguards are in place to prevent this.

Genuiniti's Geofenced Activations ensure that inventory can only be activated when authorized personnel and the items are physically present at the brand's designated facility.

Unreadable Stickers

In scratch code-based systems, QR and alphanumeric codes require users to scratch them, which is an unpleasant inconvenience. Any damage caused during scratching or misprinting often renders the sticker unreadable and useless. Poor lighting, eyesight, and judgment on the user's end pose additional challenges.

Genuiniti avoids these pitfalls by requiring users to hold their phones next to the brand's designated area to view authentication results through wireless communication.

Hurts Packaging Aesthetics

Your packaging is one of your brand's most important marketing elements. Unfortunately, QR and alphanumeric code stickers required by scratch code-based systems take physical space away from your artwork and render the package less attractive.

Genuiniti's wireless smart tags are installable underneath your artwork. As a result, without hurting your packaging's aesthetics, your packaging's protection against counterfeiting is enhanced.

Genuiniti's wireless smart tags are installable underneath your artwork. As a result, without hurting your packaging's aesthetics, your packaging's protection against counterfeiting is enhanced.

Since verifying a small number of product units increases the possibility of counterfeits making their way to consumers, Genuiniti encourages consumers to verify product authenticity through value-added features such as augmented reality experiences, prizes, and more.

Not Encouraging Verifications

Scratch code-based product authenticity verification systems do nothing to encourage consumers to verify. As a result, consumers have limited incentive to verify the authenticity of products and verify fewer items.

Since verifying a small number of product units increases the possibility of counterfeits making their way to consumers, Genuiniti encourages consumers to verify product authenticity through value-added features such as augmented reality experiences, prizes, and more.

Lost Potential

Besides letting consumers distinguish authentic products from counterfeits, product authenticity verification systems also serve as a vital meeting point between consumers and the brand. QR and alphanumeric scratch code-based systems are limited in how they let brands leverage this key meeting point.

Genuiniti has a world-class engineering team ready to help your brand incorporate customizations that maximize the value of this interaction.