Verification Features

Strong Clone Resistance
Verification refers to the process by which consumers use the Genuiniti App to distinguish authentic products from counterfeits.
Each Genuiniti smart-tag comprises advanced wireless semiconductors activated with our AI-powered Magic Cloud. As a result, every protected product unit is highly resistant to cloning.
Every protected product unit is highly resistant to cloning
Genuiniti detects suspected clones across our ecosystem and blocks them before they cause any damage
Detects & Blocks Copies
Despite the strong clone resistance, Genuiniti is always a step ahead of the game. Our Magic Cloud constantly applies artificial intelligence to detect suspected clones across our ecosystem and blocks them before they cause any damage to a brand.
Detects & Blocks Reuse
Although reusing and repackaging authentic packaging with counterfeit goods to bypass protections is impractical, it is possible. Genuiniti handles this by detecting and blocking reused packaging. As a result, counterfeits repackaged in authentic packaging are classified "fake".
Genuiniti detects and blocks reused packaging
The entire verification experience is wireless and doable before purchasing the product
Wireless Convenience
Genuiniti’s wireless nature means that consumers don’t have to deal with unreadable scratch and QR codes. They don’t have to scratch anything or compare holographic stickers with originals. The entire verification experience is wireless and doable before purchasing the product.
Simple Verification UX
Consumers of any background can follow Genuiniti’s verification process. It takes one tap of the “Verify” button, bringing the phone close to the product’s smart-tag-equipped area, and experiencing verification results instantly on the device as rich audio-visuals.
Consumers of any background can follow Genuiniti’s verification process.
Genuiniti's team of skilled anti-counterfeiting experts monitor its systems 24/7/365
Real Time Monitoring
In addition to all the automatic fraud protection capabilities built into its ecosystem, Genuiniti's team of skilled anti-counterfeiting experts monitor its systems 24/7/365. As a result, manual detection, review, and escalation of anomalies is always available.